Womankind came to Astro Studios in need of not just an identity but a whole Customer Experience system. Its mission was to help women overcome the challenges during the "decade of decision" - the time when young women are defining their personal, professional, and spiritual lives. 

We designed a curriculum with workbooks and activities as well as a digital platform for the community. There were full immersive experiences, as well as gifts to new members that helped guide them along every step of the way. We wanted the brand to feel fun, youthful, versatile, and expressive. The wordmark and mark hinted at finding the common thread that we all have together, and in the end, we should all just be kind to one another.