MachineQ by Comcast
MachineQ focused on large-scale IoT for enterprises and solution providers. Astro Studios gave their brand a facelift as well as a new mission and positioning statement. We wanted to give them a stronger and more confident wordmark with a high-tech feel without losing equity in what they’ve already established.
CREDIT
Agency / Astro Studios
Creative Director / Alejandro Chavetta
Associate Creative Director / Robin Marich
Designers / Shea Sjoberg, Brian Woods
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The design team and I developed a positioning deck to establish MachineQ's place in the market. We explored various concepts for the brand wordmark and icon, ultimately creating a cohesive icon library to complement the brand guidelines. Additionally, I designed a series of illustrations for their website to effectively visualize different IoT solutions.
