About me
SEA → SF → NY → SF
ENFP
Hi,
I am a passionate brand designer with an interest in emerging technology, human behaviors, and the art of storytelling. I combine these interests to create cohesive brand experiences across digital, print, retail, and immersive environments.
Throughout my career, I’ve had the opportunity to work as a freelance designer and creative lead and have built and led strong creative teams. I understand the hustle, resilience, and resourcefulness that both individual designers and teams need to succeed, all while creating long-lasting relationships with clients, C-suite leadership, and founders.
My motto is: “Do the most that you can in the time that you have.” For me, this means pushing yourself further, embrace the possibilities, stay curious, and fully enjoy every moment along the way.
My process
Every project comes with its own unique challenges, but each is approached with an attention to detail, a positive mindset, and a commitment to exceeding expectations.
1-Investigate
I sometimes think designers are the visual detectives who need to uncover the mystery to solve the challenge. We need to understand who the key stakeholders are, who the team is, how will things be resourced and delivered, the vision, goals, trends, competitors, and any milestones along the way.
2–Packing the car
If this were a road trip, we would need to know what to pack, where everything belongs, and if it can all fit. But this isn’t a car ride, so we would create a framework that includes key messaging, personas, differentiators, and thematics to guide the creative process.
3-And beyond
We’ve reached our final destination, case is coming to a close. We’ve ideated and refined it with our key stakeholders and are preparing for delivery. This could come in the form of a brand toolkit or strategic playbook. Whatever the handoff entails, the focus is on providing ongoing support to ensure everyone is set up for success and beyond.
Square One conference in San Francisco
Accolades & Special mentions
2024 Square One conference panel speaker
2023 Guest speaker at School of Information, University of California, Berkeley
2022 Design Week panel speaker - Wildtype x Astro Studios
2021 Guest speaker, Northeastern University
(6 semesters)
2014 American Advertising Awards (ADDY) judge
2013 Pixels of Fury winner (Shutterstock design competition)