Capabilities
Brand Creative Director
Brand Strategy
This involves thinking beyond just the visual approach but creating a strategic plan that balances research, creativity, and messaging. Working with multiple teams to create a roadmap and vision that guides the brand positioning and sets the brand up for longevity.
Visual Design
A brand identity extends far beyond just a logo—it encompasses every touchpoint of a brand, from static visuals to animations, sounds, and icons. It’s a cohesive and comprehensive approach that defines the overall identity of a company or product.
UI/UX
When design and research work hand in hand together, we can create meaningful, functional, and enjoyable experiences by looking deeply into a users needs and behaviors. I have worked as a UX designer building wireframes, sitemaps, and led focus groups to help build data proven designs that feel effortless and on brand.
Future Forecasting (HCD)
Collaborating with strategic teams and clients to explore potential future experiences through human-centric design, driving marketplace progress and advancing product innovations. This process involves critical analysis of eco and socio-demographics, micro trends, and cultural influences, while developing forward-thinking strategies that inspire meaningful progress.
Motion Graphics
I have designed simple transitions and developed storyboards to guide motion graphic experts in bringing designs to life through dynamic movement, creating compelling and memorable visuals. As our world becomes increasingly more digital, it's essential to think more broadly about how we craft and experience interactions.
