ATTIK served as Scion’s agency of record for nearly a decade, during which we redefined the role of cars as reflections of individuality and personal expression. By highlighting customization and the vibrancy of choice, we celebrated how Scion vehicles empower self-expression. We successfully launched all their flagship models through a mix of pop-up events, guerrilla marketing, out-of-home campaigns, broadcast, web, print, and social media, pushing creative boundaries every step of the way.