Proclaim
Proclaim is a groundbreaking mouthwash designed to fit your unique mouth and clean your teeth in just 15 seconds. With improved dental care linked to long-term health benefits, Proclaim sets a new standard in oral hygiene. Astro Studios was tasked with renaming, branding, and positioning the company to establish its presence as a leader in the marketplace.
CREDIT
Agency / Astro Studios
Creative Director / Enri Moreno
Associate Creative Director / Robin Marich
Designer / Gigi Aldrich
Copywriter / Stacy Thal
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I worked with our brand team to define the brand's look and feel, explore logo options and shape the overall identity and brand guidelines. Together, we created key visuals designed to be adaptable for use across a range of assets, including the product launch, campaign materials, and marketing collateral.
