The Bose noise-masking Sleepbuds are a groundbreaking innovation designed to enhance sleep by replacing unwanted noise with calming sounds. While Bose was already renowned for its exceptional sound quality, the brand was less established in the sleep and wellness market. Astro Studios was tasked with positioning Bose in this new space and crafting an experience—both in the product and its companion app—that upheld the exceptional quality and standards synonymous with the Bose name.