Aera by Prolitec
Prolitec, the leader in commercial fragrance marketing, wanted to expand into the home. They came to Astro Studios with an idea for a smart home fragrance station that users could control with their phones.
CREDIT
Agency / Astro Studios
Creative Director / Alejandro Chavetta
Art Direction / Melody Yu
Design support / Robin Marich
Industrial Design / David Whetstone
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My involvement was to help support the visual thematic for packaging and digital experiences for the conceptual phase of the project. I worked closely with the team to define and drive towards a final delivery which included UI design on the final product as well as digital design intentions, packaging design, and brand guidelines.
Design thematic 1
I created a series of 5 different design thematics for the client based on the strategy and visual approach established in phase 1 of the project. The 2 visual design directions shown here were the directions the client chose to move forward with.
We identified the product's shape as a distinctive graphic element that could differentiate it from competitors. Vibrant colors and patterns were introduced as visual cues to distinguish fragrance lines and seasonal launches, while a neutral primary palette was designed to create a warm and inviting feel, aligning itself as a home product.
Design thematic 2
Final brand guidelines
Product renders
