Wildtype
Wildtype, a Bay Area-based company specializing in cell-cultured salmon, approached Astro Studios for assistance with their brand identity, company name, and brand positioning. Since then, Wildtype has been recognized with a Fast Company 2021 Innovation by Design Award and featured in the Smithsonian's Future of Food exhibit.
CREDIT
Agency / Astro Studios
Executive Creative Director / Enri Moreno
Creative Director / Robin Marich
Designer / Sami Lovelady
Illustrations / Norio Fujikawa
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I created a comprehensive presentation that positioned the company within the marketplace and outlined strategies to address the stigma surrounding lab-grown food. Collaborating closely with our design team, I helped develop multiple logo and design concepts for client review, as well as office decor, branded swag, social media assets, and an educational video.
A key priority for the client was creating a distinctive signifier to identify Wildtype salmon. Since sushi was their initial focus, we printed their wordmark on chopstick paper sleeves and incorporated their icon as a stamp, allowing it to be pressed into wasabi or sauces for a unique and recognizable touch.
